Lacoste has been known all over as the brand for high end men’s clothing and apparel since its birth in. Even though they have not evolved their fashion designs, the appeal of an authentic green crocodile shoe or t-shirt holds the same appeal to people from every generation, such is the attractiveness of this brand. It is said that this fashion label is the very first of its kind to put their logo outside instead of sewing it inside which was the traditional custom of designer houses at that time.
This fashion label was the first brand to show the world how much power a brand can have as customers are happy and willing to flaunt and carry the products with flair. In 2000, the fashion house Lacoste hired a French designer named Christophe Lemaire. It has helped this brand to give a new look to all its product line. What Lemaire did was, he helped the said brand to get a more upscale look and it has helped to increase the sales of the products of said brand ever since. Even though the products offered by this label are loved by all, it is mainly the sports personalities that use this product in greater amount. You will find many tennis players using this label’s T-shirts and trainers during their game as the products of this brand ensure comfort without the players having to compromise their movement and agility.
Lacoste has incorporated style and comfort together and this is why the products of this label are used by not only the professional athletes and players but also by people who love high-end fashion and also by those general people who are seeking comfort such as truck drivers. Not only are these products trendy and chic, but they are also sensible and convenient at the same time. The trainers of this label are really comfortable and they have been designed in such a way that they will never go out of fashion. Even though most of the footwear introduced by this label have been targeted for tennis players and other professional athletes, they also offer stylish casual men’s footwear. They always try to incorporate timeless design so that the customers can use it with whatever they want to. High quality materials are always used in production and manufacturing of products of this label so that the customers will not have to compromise on style or on comfort. This is why; this brand has been able to gain so much popularity among people of all spheres throughout the globe.